In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.)
This article will break down:
- The major moves from the past 12 months.
- How they impact paid search marketers.
- What they mean for the future of Google Ads.
A quick recap of major announcements
The change that got the most attention (for…
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