Yahoo Takes Minority Stake in Ad Network Taboola

Yahoo Takes Minority Stake in Ad Network Taboola

Yahoo is deepening its push into digital advertising, even as its competitors warn that the market is faltering.

The internet pioneer, which was taken private in a $5 billion deal last year, is taking a roughly 25 percent stake in Taboola, the company known for serving up attention-grabbing links on websites, the chief executives of the companies said in an interview. The deal is part of a 30-year exclusive advertising partnership that allows Yahoo to use Taboola’s technology to manage its…


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