Changes to the way Google handles search rankings are intended to push up content from real people, not content farms optimizing content for search engines, and that works in tandem with other efforts like improving results for product-review pages, Sullivan says.
Not that there’s anything wrong with SEO, the practice of optimizing web pages so they’ll rank higher in search engines. “It helps us locate and understand relevant content,” Sullivan says, “SEO isn’t some special method…
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