Google announced in September two changes to ad extensions. First, it now calls “extensions” “assets.” Second, advertisers can create and edit assets in the same tab as Responsive Search Ads.
Extensions are additions to the ad standard unit. For example, this ad from Mountain Warehouse, a U.K.-based retailer, uses callouts, structured snippets, seller ratings, and location extensions.
Mountain Warehouse’s snow pants ad includes extensions: callouts, structured…
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