20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials.
Why the change. Outside of it being two decades old, Google said “a lot has changed since 2002” with the internet and Google Search in general. The updated guidelines are streamlined, simplified, and…
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