Netflix stands to haul in big bucks over the next few years from the launch of its first ad-supported tier, estimates JPMorgan.
Analyst Doug Anmuth estimated in a new note on Monday Netflix could drive 7.5 million subscribers to its ad-supported tier in its US/Canada segment in 2023. That alone will help drive $600 million in advertising sales in 2023 for the segment. Anmuth expects those numbers to swell by 2026 as Netflix’s execution on selling ads improves.
By 2026, Anmuth thinks Netflix’s…
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