Meta is desperate to fight back against Apple’s privacy changes

Meta is desperate to fight back against Apple’s privacy changes

Meta (META) is having a rough year. The company’s stock price is down 57% year-to-date, torpedoing CEO Mark Zuckerberg’s personal wealth to the tune of $72 billion, according to Bloomberg’s Billionaire Index.

While the macroeconomic climate is hammering the entire tech industry, Meta and other tech companies that rely on ad-based revenue face a unique headwind — Apple’s (AAPL) massive privacy shakeup called App Tracking Transparency.

The feature, which allows users to determine if…


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