ALEXANDRIA, Va.—Young people are increasingly using TikTok as a search engine, utilizing the social media platform’s powerful algorithm to provide them with the personalized information they want, reports the New York Times. And Google has noticed.
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram,” Prabhakar Raghavan, a Google senior vice president,…
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