An association between page titles and Google search rankings exists as strongly today as in the early days of SEO.
People of all levels of SEO knowledge agree that optimizing page titles is vital to success in search.
And how could you argue?
Page titles are the most visible component of Google’s search results pages (SERPs); it’s easy to conclude they carry weight as a ranking factor.
But, more optimization is not necessarily better. Optimization can cross the line into manipulation….
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