Google has announced some new updates to Ads Manager that will better enable advertisers to take a broader view of their ad assets and campaigns, and may help to highlight new opportunities, based on new creative combinations, targeting tools, CTAs and more.
First off, Google’s now referring to ‘ad extensions’ – like sitelinks, callouts and additional images – as ‘ad assets’, which aligns the broader scope of Google’s new approach to your various add-on elements.
And with the…
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