An Inside Look at Yahoo’s Summerlong Pride Activation

An Inside Look at Yahoo’s Summerlong Pride Activation

The design of the experience was inspired by nostalgic, throwback car wash elements such as shimmery plastic strip curtains, spinning buffers, and retro signage.The design of the experience was inspired by nostalgic, throwback car wash elements such as shimmery plastic strip curtains, spinning buffers, and retro signage.Photo: Courtesy of SuperflyWhile most brands activate around LGBTQIA+ rights in June to commemorate the 1969 Stonewall riots in New York City, Yahoo is celebrating all summer long as part of its “Let’s Glow” campaign.

After kicking off during Pride month in Washington, D.C. on June 12, Yahoo has plans to pop up at other Pride…


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