If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query.
There are a lot of tactics you can and should employ to achieve this, but that’s the goal.
And, as the Google brain has grown more complex, it’s able to display increasingly more detailed and helpful answers.
For example, if you’re looking to book a flight from Chicago O’Hare to LAX, Google can now show you…
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