Google will let LGBTQ-plus merchants tag their businesses in Maps

Google will let LGBTQ-plus merchants tag their businesses in Maps

Google is adding a label to Maps that lets people identify their business as being LGBTQ-plus-owned, joining Yelp, which has a similar label. While Google Maps has had labels like LGBTQ-friendly and Transgender Safe Space for years, the company says that the new business identity attribute will help people who choose to support diverse businesses and could help queer people find nearby communities.

Just like with Google’s other labels for Black-owned, Latino-owned, veteran-owned, and…


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