The commercialization of Juneteenth backfires for big brands

The commercialization of Juneteenth backfires for big brands

Large corporations that initially sought to cash in on Juneteenth-themed items ahead of the new federal holiday on are now walking back their commercialization efforts after backlash on social media.

On Tuesday, Walmart said it would remove its store-brand ice cream celebrating Juneteenth amid growing condemnation of the retailer trivializing the day for profit.

“Juneteenth holiday marks a celebration of freedom and independence,” the company said in a statement. “However, we received feedback…


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