Senate Bill Targets Google, Facebook Ad Businesses

The Google division of Alphabet Inc. (GOOGL, GOOG) and the Facebook division of Meta Platforms, Inc. (FB) may be forced to spin off large portions of their online ad businesses, should a new bill pending in the United States Senate eventually become law. The Competition and Transparency in Digital Advertising Act would prohibit companies with more than $20 billion per year in digital ad revenue from running a “digital advertising exchange.”

In the first quarter of 2022 alone, Alphabet…