Accessibility Not A Direct Ranking Factor

Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller.

This is stated during a the Google Search Central SEO office-hours hangout recorded on March 25.

One of the questions submitted to Mueller asks if there’s a direct ranking advantage for improved accessibility.

The question specifically asks about links that are visually separated from textual content with features like increased font weight, underlining, and…


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