Why Nvidia’s CEO sees auto chips and tech as the company’s next big business

Nvidia introduced a new version of its autonomous-driving platform at its GTC developers conference this week. Automotive is a small segment of the company’s business. But it’s getting a lot of attention from Nvidia founder and CEO Jensen Huang.

At the conference, Huang touted the company’s $11 billion vehicle-tech order pipeline over the next six years. But he says that’s only one slice of the potential market for autonomous-driving technologies and their importance to Nvidia (


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