Google releases Partner Program directory in latest effort to rebuild program

Google on Wednesday released a new directory of agencies and marketers participating in its Partners program so that companies looking to hire Google Ads experts have an easy resource to turn to.

However, for search marketers, the announcement meant a bit more: A recommitment to a program that previously lost a lot of good faith with marketers.

What happened? In February 2020, Google said it planned to change the requirements for participating partners, which included…


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