Google’s John Mueller answered whether BERT is making exact match keywords of less importance. Mueller explained the purpose of BERT and how that might affect keyword use in the long run.
Question About the Impact of BERT on Keywords
The question was asked in the context of a Google Office Hours hangout. The person asked whether BERT is making exact match keywords in content of less important.
Here is the question:
“With BERT coming out, will the importance of the exact keyword, exact match…
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