Customers and companies alike are getting nervous about soaring inflation — but Krispy Kreme (DNUT) is a notable exception.
CEO Mike Tattersfield told Yahoo Finance visits are “infrequent” enough that higher prices on its donuts is not steering customers away.
“The average user visits a Krispy Kreme two and a half times a year,” Tattersfield told Yahoo Finance in a recent interview.
When visitors do walk through the doors, “it’s about a celebration…it’s about a shared experience,” the…
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