Stop Listening to Google’s Advice on Link Building

Since Google launched its Search Off the Record podcast and Google Webmasters Google Search News video series, SEO professionals have had more insight into the search engine’s recent inner workings and changes.

Both the podcast and video series include Google’s senior webmaster trends analyst, John Mueller, who also streams SEO office hour videos where he answers questions from SEO pros and webmasters around the world.

Over the years, Mueller has received his fair share of criticism from…


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