Peloton is ending the year on an ominous note, if the tale told by Google search volume is to be believed.
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline.
“Historically, Google search trends data has correlated well with Peloton hardware sales,” wrote Raymond James analyst Aaron Kessler. “Based on our updated analysis, the search trends data indicates…
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