Microsoft Bing, Yandex Create New Search Protocol

Microsoft Bing and Russian search engine Yandex on Monday announced a new protocol designed to speed up search updates of websites.

Called IndexNow, the protocol uses an API to allow websites to easily notify search engines whenever content is created, updated, or deleted. Once the search engines are notified of updates they can quickly crawl and reflect the website changes in their index and search results.

“Ensuring timely information is…


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