Apple steps up effort to build Google search alternative

Apple’s launch promotional material of the New iPhone12 Pro seen displayed on a mobile phone screen with an Apple logo in the background.

Pavlo Gonchar | LightRocket | Getty Images

LONDON — Apple has quietly increased its efforts to develop its own search technology for iPhones, according to a report by The Financial Times (FT), as regulators scrutinize the multibillion-dollar payments that Google makes each year to ensure that its search engine is installed as a default search tool. 

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