NEW YORK–(BUSINESS WIRE)–Yahoo is growing its sustainable and people-first identity footprint through expanded partnerships with NCSolutions, IRI, mParticle and more, adding interoperability or support for the company’s cookieless ID solution, Yahoo ConnectID, across additional providers. Creating a scaled ecosystem to support its ID, the moves mean that advertiser data can stay within the providers’ ecosystems, but still be matched against Yahoo ConnectID to drive connections…
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