Yahoo Ryot Lab Kicks Off NYFW By Hurling WebAR Hologram Into Fans Homes

“Presence is everything.” So says Nigel Tierney, Head of Content for immersive tech incubator Yahoo Ryot Lab, and the creative director helming the media giant’s second season as NYFW’s official innovation partner. Referring to more than just eyeballs, today the lab kicks off a three-part WebAR-based transmedia activation that will hurl British fashion designer Christian Cowan, in the form of a hyperreal 360°-viewable hologram, directly into the homes of fans anywhere and…