Google to End Tours and Activities Booking Next Month – Skift

In what has to be a disappointment to the often wild and erroneous speculation that Google was on its way to becoming an online travel agency, Google informed tours and activities providers and booking partners that it will phase out Reserve with Google for tour bookings starting August 1, Skift has learned.

Reserve with Google enabled tours and activities operators to capture bookings in their Google business listings with travelers not having to navigate to other websites. Online travel…


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