In a blog post on March 3, Google announced that it would be removing third-party cookies from its Chrome browser—a decision that would effectively end use of third-party cookies. Google also pledged to avoid any other technology for tracking individuals as they browse the web. In its place, Google proposed cohort tracking, whereby companies could use third-party ad services to target ads only to larger groupings instead of individual users. It argued that such a change is needed to…
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