The UK’s competition regulator, the Competition and Markets Authority (CMA), will collaborate with Google as it attempts to rework online ad targeting, the regulator and Google have announced. It comes as Google is attempting to phase out the use of third-party cookies for tracking and targeting users with ads and instead use a new set of technologies it’s calling Privacy Sandbox.
In its announcement, Google said this is the first time regulators and technology companies have worked…
Source link
