Google to nix “GAID” for opted-out users on Android

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Steve Roosa and Daniel Rosenzweig report on Google’s recent announcement regarding Android GAID settings.

Beginning later in 2021, for Android 12, Android devices will “zero-out” the Google Advertising ID (“GAID”) for users who have opted out of tracking and personalized advertising. (In other words, using the “Opt out of Ads Personalization” settings).

Read the full post on the NT Analyzer blog.


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