What Marketers Need to Know About Google Marketing Livestream

Screenshot of a Google Ads page.


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PixieMe

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video.

“Overall, a lot of these changes are in line with Google’s shift toward improved on-page experiences,” said Salman Aslam, head of marketing at MuchNeeded.  “I’m most interested in how the Google Analytics and reporting updates will play out. The extended modeling should, as…


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