PHOTO:
Brian Harro | unsplash
Think about the last time you tried to find a plumber. Did you use Google to find a national provider and then use their website to find a local provider? Probably not. Did you search for “best plumber in (my town)?” That’s more likely. But even more likely is you looked for “plumber” and Google did the rest, automatically reading your location and presenting you with a list of ads and organic results of plumbers in your area.
This system, which…
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