Data Doctors: How to use Google Trends

How best to use Google Trends for your business. The Data Doctors’ Ken Colburn has tips.

Q: I’ve been told several times that Google Trends is a great business tool — can you elaborate?

A: Google is by far the most used search engine with well over 90% of global search traffic and over 3.5 billion searches processed every day.

Each search is executed based on the words entered, which allows Google to understand trends as they happen or on a historical basis….


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