Today in a move toward increasing brand safety on the web, Google announced the addition of dynamic exclusion lists to help advertisers simplify the management of negative placements.
What are Dynamic Exclusion Lists?
Dynamic exclusion lists are placement exclusion lists that are dynamically updated in order to simplify placement management. This feature also allows advertisers to opt into third-party lists and automatically keep their exclusions updated for ongoing brand protection.
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Tags Announces dynamic Exclusion Google List
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