Verizon Media is broadening its ecommerce offerings with the launch of Yahoo Shops, a digital marketplace for consumers seeking a personalized and seamless online shopping experience.
Expected to launch later in 2021, Yahoo Shops will manage the shopping journey entirely on its own from start to finish. “It will be the first digital media marketplace anywhere with its own capabilities. We don’t see anybody doing that,” said Andrea Wasserman, Verizon Media’s head of…
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