ABC’s steep price for an ‘Oscars’ ad draws fire as ‘no Zoom’, plummeting ratings prompt backlash

Media giant ABC (DIS) is seeking $2 million for 30-second ad spots during this year’s Oscars telecast on April 25, according to Variety.

Last year, the network reportedly charged up to $2.8 million for a 30-second spot, whereas 2019’s show saw ads sell for an average $1.98 million — a decline of 5% from 2018, according to market research company Kantar Media.

(Source: Kantar Media Division)

(Source: Kantar Media Division)

The most recent estimate, although historically on par with year’s past, is still surprising…


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