Yahoo is delving deeper into e-commerce, but don’t expect a mirror image of The New York Times’ Wirecutter or New York Magazine’s The Strategist.
While Yahoo already has affiliate links in much of its content, which guides customers to the likes of Amazon and Walmart to complete a sale, its new venture Yahoo Shops, set to launch later this year, will be its own marketplace managing the entire purchase journey from beginning to end.
“It will be the first digital media marketplace…
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