Mark Emmert’s $3.5 billion mistake is bad even for him

When choosing from the Cheesecake Factory menu of NCAA president Mark Emmert’s biggest failures over his decade-long tenure, there appears to be a clear low point.

Emmert has bungled many things in his tenure, ranging from allowing politicians and judges to control the issue of athletes profiting off their likeness to the impotence of the rules enforcement department. There are plenty of other lowlights, including the equity issues that arose with the NCAA women’s basketball…


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