Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.
This topic is discussed during the Google Search Central SEO hangout recorded on February 19.
SEO Michael Lewittes mentions to Mueller that he regularly sees news outlets cover press releases and rank above the original source.
Sometimes the original source is a reputable organization such as the Associated Press or Reuters.
Lewittes asks how…
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