Google’s Webmaster Guidelines have a new name – Google Search Essentials.
The new guidelines tell us what is important to focus on when it comes to performing well in Google search.
Much of what moved the needle in terms of SEO years ago is no longer effective.
What matters in SEO today are things like E-A-T, core update quality questions, product review questions, and whether content is helpful.
So what will give you the best chance…
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