[unable to retrieve full-text content]4 digital marketing pain points SMBs face today  MarTech Source link

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, ecommerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. They can imagine… Source link

Microsoft is looking for unusual opportunities for advertisers to use its platform. Case in point: The major soccer tournament takes place this year in Qatar. This year the worldwide event takes place in November, overlapping with the peak retail-buying season. Many of this year’s World Cup soccer games will take … Source link

By Sheila Dang and Greg Roumeliotis NEW YORK (Reuters) -Elon Musk has taken ownership of Twitter Inc with brutal efficiency, firing top executives but providing little clarity over how he will achieve the ambitions he has outlined for the influential social media platform. “The bird is freed,” he tweeted after he completed his $44 billion acquisition on Thursday, referencing Twitter’s bird logo in an apparent nod to his desire to see the company have fewer limits on content that can be… Source link

Yahoo Team Yahoo has announced key appointments to its team in APAC. Australian Matt Farrington returns to Yahoo as APAC head of partnerships and Investment. Sandra Lin comes is the new APAC head of DSP strategy.  Kenneth Koh joins as head of DSP SEA. The latest appointments come amidst growing demand for Yahoo’s adtech product solutions and services in APAC as brands strengthen their digital marketing strategies with Yahoo’s pioneering omnichannel offering. Matt Farrington, APAC… Source link

Yahoo Sports’ Matt Harmon, Frank Schwab and Scott Pianowski discuss the Giants dealing Kadarius Toney to the Chiefs, including whether or not he’ll be able to contribute immediately in Kansas City. Video Transcript MATT HARMON: Kadarius Toney shipped from the New York Giants to the Kansas City Chiefs for a third round pick there, the Chiefs’ compensatory pick, and a sixth round pick. Just about every fantasy analyst was ready and willing to rip their pants off in excitement for this move,… Source link

Amazon (AMZN) shares tanked nearly 20% in after-hours trading on Thursday after it reported misses on revenue and sales for its Amazon Web Services cloud business, along with disappointing fourth-quarter guidance. Here’s what came down from the e-commerce giant after the bell: Revenue: $127.1 billion actual versus $127.63 billion expected Adjusted Earnings Per Share (EPS): 28 cents actual versus 22 cents expected Amazon Web Services (AWS) Net Sales: $20.5 billion actual versus $21 billion… Source link

Disney CEO Bob Chapek wants to combine personal consumer data from the Disney+ streaming service and Disney parks to give customers a unique experience. Chapek, speaking at The Wall Street Journal’s Tech Live conference, said the company is working on ways to combine two main businesses consisting of parks, experiences and … Source link

NEW YORK, Oct. 27, 2022 (GLOBE NEWSWIRE) — Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August, 2022, the partnership has enabled Verizon to reach a new multicultural audience. “Reset Digital’s science and technology-driven approach can help us identify the right content for our audience, and can help us reach diverse audiences that… Source link

New York City – October 27, 2022 – Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August, 2022, the partnership has enabled Verizon to reach a new multicultural audience. “Reset Digital’s science and technology-driven approach can help us identify the right content for our audience, and can help us reach diverse audiences that represent… Source link