Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated with the domain a user is visiting to serve ads. Initially, support included frequency capping on ads, which limits the number of times a user sees the same ad on a website. Now, Google is adding support for ad personalization, arguably the number one reason to use… Source link

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a lot has changed since 2002” with the internet and Google Search in general. The updated guidelines are streamlined, simplified, and… Source link

Pavel Byrkin/iStock Editorial via Getty Images Introduction Trading in Yandex (NASDAQ:YNDX) shares on the stock exchange is still suspended. Despite the fact that the company posted a strong 2Q report, I think that the company will face a high level of uncertainty and new risks in future periods. The company’s management refused to provide guidance and canceled the guidance that was published earlier. At the moment, the company has significantly reduced the investment program and focused on… Source link

Pavel Byrkin/iStock Editorial via Getty Images Introduction Trading in Yandex (NASDAQ:YNDX) shares on the stock exchange is still suspended. Despite the fact that the company posted a strong 2Q report, I think that the company will face a high level of uncertainty and new risks in future periods. The company’s management refused to provide guidance and canceled the guidance that was published earlier. At the moment, the company has significantly reduced the investment program and focused on… Source link

5 Ukraine’s Starlink systems are coming back onlineThe devices have suffered outages in the past few days, leaving soldiers without any way to communicate. (FT $)+ Odessa’s officials have removed Elon Musk’s picture from a billboard. (Motherboard)+ Russia’s train reliance is part of its problem during the war. (The Atlantic $) 6 The US midterms have a misinformation problemMultilingual fact-checking groups are stepping up to try to combat the falsehoods. (NYT $)+ Why midterm… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo and Lowe’s One Roof Media Network today announced a partnership to power robust off-site media experiences for Lowe’s diverse roster of brand advertisers. Launched in October 2021, Lowe’s One Roof Media Network is a retail media service providing an extensive portfolio of omnichannel advertising services designed to put brands at the forefront of the home lifestyle movement. Through the partnership, Yahoo has integrated its demand-side platform… Source link

U.S. stock futures fell Thursday after inflation data showed that consumer prices climbed more quickly than expected. S&P 500 futures (^GSPC) fell 1.54% while futures on the Dow Jones Industrial Average (^DJI) ticked down 1.10%. The technology-heavy Nasdaq Composite (^IXIC) down by 2.50%. The 10-year treasury yield were back above 4%. The Bureau of Labor Statistics released its Consumer Price Index (CPI) for September early Thursday, which showed prices rose 8.2% over the prior year and 0.4%… Source link

(Bloomberg) — At first blush, Bitcoin becoming less volatile than stocks might appear like a positive development. But crypto traders are warning that in a low-volume environment, that might not be a great thing. Most Read from Bloomberg The coin’s 30-day realized volatility has “dropped sharply” in recent days, according to Noelle Acheson, author of the “Crypto is Macro Now” newsletter. It’s currently at around 52% after spending the past month above 64% on an annualized basis,… Source link

Delta Air Lines reported record revenue in the third quarter, and CEO Ed Bastian attributed the “tremendous demand” to business performance to a shift of consumer dollars from goods to services. “Consumers are prioritizing investing in themselves, experiences and services, rather than buying things” Bastian told Yahoo Finance. Comparing the Q3 report to consensus estimates compiled by Bloomberg: Adjusted net income: $966 billion (including a $35 million impact from Hurricane Ian) vs $994… Source link

(Reuters) -BlackRock Inc posted a smaller-than-expected drop in quarterly profit on Thursday as strong demand for exchange-traded funds and other low-risk products cushioned the hit to fee income from a global market rout. The threat of a recession, rapidly rising interest rates and the Ukraine crisis have slammed both bonds and stocks this year, keeping investors on the back foot in a blow to businesses such as BlackRock. The company’s assets under management (AUM) dropped 16% year-on-year to… Source link