In the world of online advertising, relevance is relative. An advertisement targeting system might not live up to the ideal of delivering exactly the right message to the right person at the right time — but if it’s the best of the available alternatives, then the advertising dollars will follow.  So it is easy to understand the sense of dread felt by many online publishers and ad tech companies as one of the linchpins of the advertising-supported internet — the… Source link

The New York Times ‘A Nightmare Every Day’: Inside an Overwhelmed Funeral Home LOS ANGELES — The chapel at Continental Funeral Home was once a place where the living remembered the dead. Now the pews, chairs and furniture have been pushed aside to make room, and the dead far outnumber the living. On a Thursday afternoon last month in Continental’s chapel in East Los Angeles, across the street from a 7-Eleven, there were four bodies in cardboard boxes. And two bodies in open coffins,… Source link

The Conversation January warm spells, March freezes: How plants manage the shift from winter to spring A late snowfall could set back the growth of this budding lilac. oddharmonic/Flickr, CC BY-SAWeather patterns across the U.S. have felt like a roller coaster ride for the past several months. December and January were significantly warmer than average in many locations, followed by February’s intense cold wave and a dramatic warmup. If you’ve ever seen lilac bushes crushed by snowdrifts,… Source link

The Gettysburg Address is 277 words, and finds elemental, eternal truths from the most complex of human endeavors. The NFL’s overtime rules run more than four times as long, 1120 words, and turn the simplest dang thing possible — how to figure out who wins a football game — into a bewildering array of directives and sub-articles so complicated that the IRS nods its approval. Put it this way: when you’ve got different sets of rules for regular season and playoffs — or when you have to… Source link

“If there was any doubt before today, it is crystal clear from this announcement that Google maintains its stranglehold on the future of [marketing technology]. It is difficult to foresee how this announcement won’t immediately impact plans that are already being put into practice, as marketers prepare for a post-cookie digital universe,” says one media executive at a major advertiser. The industry is moving away from “third-party cookies,” files that websites save on user web… Source link

In preparation for its launch as an internet provider in West Des Moines, Google Fiber has secured a new office and retail space in Valley Junction.  Google Fiber will occupy the ground floor of the nearly complete Junction House mixed-use building at 329 Fifth St. in the historic business district, according to leasing agent R&R Realty Group. Google expects to open in October.  West Des Moines is investing nearly $40 million in a partnership with Google Fiber to bring to the city the… Source link

A second wave of the GameStop (GME) rally has struck the stock market in recent days, sending the price up 172% since late last month. While still well below its January high, GameStop stands more than 1,500% above where it did six months ago. Amid the rally, the stock’s traders and their online movement came under fire from personal finance guru Suze Orman in a new interview with Yahoo Finance. That interview came before shares of another heavily shorted stock, Tanger Factory Outlet Center ( Source link

Tanger Factory Outlet Centers (SKT) is the #1 trending ticker on Yahoo Finance during the Thursday’s morning session. Shares of the retail real estate company were up 16% in early trading but paired back some of those gains by 11 a.m. Yesterday the stock closed 9% higher. These types of moves on heavily shorted names are normally indicative of a short squeeze. Retail investors on WallStreetBets have increased their mention of the stock recently. Shares are up more than 80% year-to-date, and… Source link

Google CEO Sundar Pichai speaks during signing ceremony committing Google to help expand information technology education at El Centro College in Dallas, Texas, October 3, 2019. Brandon Wade | Reuters Analysts sounded off on Google‘s latest guidance on its promise to not use technologies that track people individually across the internet. Some analysts said their views haven’t changed. But BMO downgraded one ad tech stock, noting it’s “too hot in the kitchen.” Google said in a blog post… Source link