Dive Brief: Microsoft has acquired PromoteIQ, a startup that provides a vendor marketing and native ad platform for e-commerce retailers looking to build an advertising business on their sites, according to a blog post by PromoteIQ. Deal terms were not made public. Founded in 2012 as Spotfront with a SaaS solution called PromoteIQ, the newly acquired firm will become part of Microsoft Advertising and use its own name. PromoteIQ’s client list includes Kroger,… Source link

Read More »