[unable to retrieve full-text content]Microsoft and EY Are Rolling Out Blockchain Technology for Xbox  Adweek Source link

If Microsoft and EY’s blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content rights and royalties platform built on the blockchain, which will allow Microsoft and its partners to process millions of transactions in a faster and more reliable way. Working with Microsoft and EY’s platform, publishers in music, gaming, television and other entertainment industries will… Source link