Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. Purchase intent is determined based on user signals across Bing, MSN, and other Microsoft services. These curated lists can… Source link

[unable to retrieve full-text content]Bing Ads Introduces In-Market and Custom Audiences Targeting  Search Engine Journal Source link

[unable to retrieve full-text content]Bing Ads piloting in-market & custom audience targeting  Search Engine Land Source link