2 new Google data-driven attribution features

2 new Google data-driven attribution features

Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch.

Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. Advertisers who are unclear about the effects of this model should use the new simulation tool to estimate the effects of switching.

What’s new. Soon, Google will be…


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