Google is laying off several hundred employees in its advertising-sales team, Business Insider has learned. The search giant plans to cut hundreds of roles from its advertising-sales unit as part of a restructuring, Philipp Schindler, Google’s chief business officer, told staff Tuesday in a memo. Schindler wrote that the cuts were the result of changes to how Google’s sales team operated. BI previously reported that Google was shifting more staff away from large-customer sales, a team that… Source link
Read More »Yandex offers advertising design service using neural networks – Telecompaper EN
[unable to retrieve full-text content]Yandex offers advertising design service using neural networks Telecompaper EN Source link
Read More »Leaked Yandex Code Breaks Open the Creepy Black Box of Online Advertising
If you live in Russia, there’s no avoiding Yandex. The tech giant—often referred to as “Russia’s Google”—is part of daily life for millions of people. It dominates online search, ride-hailing, and music streaming, while its maps, payment, email, and scores of other services are popular. But as with all tech giants, there’s a downside of Yandex being everywhere: It can gobble up huge amounts of data. In January, Yandex suffered the unthinkable. It became the latest in a short… Source link
Read More »Microsoft Advertising Completes Transition to Xandr's SSP … – WinBuzzer
[unable to retrieve full-text content]Microsoft Advertising Completes Transition to Xandr’s SSP … WinBuzzer Source link
Read More »Yandex Launches Mobile App Monetization Through The Yandex Advertising Network – EIN News
[unable to retrieve full-text content]Yandex Launches Mobile App Monetization Through The Yandex Advertising Network EIN News Source link
Read More »Google tees up venue clash over U.S. advertising antitrust lawsuit
By Mike Scarcella (Reuters) – Lawyers for Alphabet Inc’s Google LLC on Wednesday said they will ask a federal judge in Virginia to move the U.S. Justice Department’s antitrust lawsuit to Manhattan federal court, where the company is already fighting claims that it has abused its market power for online advertising technology. In a filing in the Manhattan litigation, Google’s attorneys said transferring the lawsuit was necessary for “judicial efficiency and to mitigate the obvious risk of… Source link
Read More »Google tees up venue clash over U.S. advertising antitrust lawsuit
Company cites “judicial efficiency” in plan to seek transfer of new DOJ lawsuit DOJ could oppose such an effort, legal experts say Feb 2 (Reuters) – Lawyers for Alphabet Inc’s Google LLC on Wednesday said they will ask a federal judge in Virginia to move the U.S. Justice Department’s antitrust lawsuit to Manhattan federal court, where the company is already fighting claims that it has abused its market power for online advertising technology. In a filing in the Manhattan litigation, Google’s… Source link
Read More »Justice Department sues Google to break up its advertising empire
The U.S. Department of Justice and eight states filed an antitrust lawsuit against Google (GOOG, GOOGL) on Tuesday, seeking the breakup of the company’s online ad business. This latest action comes more than two years after the agency and a group of state attorneys general joined in another suit alleging Google’s search and search advertising businesses violate U.S. antitrust laws. The Justice Department’s alleges that Google’s suite of online advertising tools prevents competitors from… Source link
Read More »BigCommerce partners with Microsoft Advertising – ChannelX World
[unable to retrieve full-text content]BigCommerce partners with Microsoft Advertising ChannelX World Source link
Read More »When reach, privacy, and ROI all matter, choose Microsoft Advertising – Mumbrella
[unable to retrieve full-text content]When reach, privacy, and ROI all matter, choose Microsoft Advertising Mumbrella Source link
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