OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?

OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?

As Google phases out third-party cookies in Chrome, the idea of them disappearing by the end of the year has become about as clear as a foggy day in London. 

In fact, some ad executives are putting their money on cookies waving goodbye sometime in the first quarter of next year. They just can’t see it happening anytime before then, despite Google’s insistence that they will be gone before the year is done — especially not when the market considers that its alternative (the Privacy…


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