Google needs to re-evaluate its approach to automation, according to some advertisers.
The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment.
However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers.
‘We need choice regarding automation’
Greg Finn, Director of Marketing…
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